How Ridgeline Motors Reduced Sales Paperwork from 45 Minutes to 15 Minutes Per Vehicle
About Ridgeline Motors
Ridgeline Motors is a multi-brand automotive dealership in the Dallas-Fort Worth area, offering new and pre-owned vehicles along with financing, service, and parts. The dealership sells approximately 200 vehicles monthly and prides itself on a no-pressure, customer-focused sales approach.
The Challenge
Customers Hated the Paper-Heavy Buying Process
The car buying experience at Ridgeline was great until customers reached the finance office. The seemingly endless stack of papers — purchase agreements, financing documents, warranty information, and disclosures — took 45 minutes or more to complete. Customers were exhausted by the time they got their keys.
The mountain of paperwork also created errors. Missed initials, incorrect information, and illegible signatures required follow-up calls and re-signing. Service authorizations for maintenance were equally cumbersome.
- 45+ minutes in the finance office per customer
- Customers frustrated and exhausted by paperwork
- Frequent errors requiring re-signing
- Service authorizations slow and paper-based
- Document storage consuming significant space
The Solution
Digital-First Sales and Service Documents
Ridgeline Motors implemented Formfy to digitize the entire vehicle purchase process. Customers can now review and sign documents on a tablet in the finance office, with each form clearly presented and explained. Digital signatures eliminate missing initials and illegible handwriting.
Even better, customers can review financing documents on their phone before arriving at the dealership. By the time they sit down in the finance office, they've already read everything and are ready to sign.
Features Used
The Results
Faster Sales, Happier Customers
The finance office experience has been transformed. What used to take 45 minutes now takes 15 minutes. Customers appreciate the streamlined process, and the dealership has seen a measurable improvement in customer satisfaction scores.
Error rates have plummeted. Digital forms validate required fields before submission, and there are no more issues with missing initials or illegible signatures. The sales team has also seen a 30% faster overall sales cycle.
- Finance office time reduced from 45 to 15 minutes
- 30% faster overall sales cycle
- Customer satisfaction scores improved significantly
- Near-zero document errors
- Customers can review documents before arriving
Customers hate sitting in the finance office for an hour signing papers. Now they review documents on their phone before they arrive, and the actual signing takes 15 minutes. They leave excited about their new car instead of exhausted from paperwork. Our satisfaction scores are the highest they've ever been.
Marcus Thornton
General Manager at Ridgeline Motors
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