How Cascade Events & Catering Reduced Contract Turnaround from 5 Days to 24 Hours and Booked 50% More Events

About Cascade Events & Catering

Cascade Events & Catering is a full-service event planning and catering company serving the greater Portland area. From corporate functions and weddings to private parties and non-profit galas, they handle over 150 events annually. Their team manages everything from venue coordination to catering, décor, and day-of execution.

The Challenge

Slow Contract Process Was Costing Them Bookings

In the competitive event planning industry, speed matters. When a potential client requested a proposal, Cascade would send a PDF contract that required printing, signing, scanning, and emailing back. This process typically took 3-5 days, and during that time, clients often booked with faster-responding competitors.

Vendor agreements were equally problematic. Coordinating signatures between caterers, decorators, entertainers, and venue managers created a paper chase that delayed event confirmations.

• Event contracts took 3-5 days to get signed
• Clients booking with faster competitors
• Vendor agreements required multiple signature rounds
• No visibility into whether contracts were opened or reviewed
• Last-minute bookings impossible due to contract delays

The Solution

Instant Digital Contracts and Client Consultations

Cascade implemented Formfy to send professional event contracts that clients can sign from their phone within minutes of receiving them. The system tracks when contracts are opened, viewed, and signed, giving the team visibility into client engagement.

For new inquiries, potential clients book consultation appointments directly through the website. After the consultation, contracts go out immediately and can be signed before the client leaves the meeting.

The Results

Faster Contracts, More Bookings, Happier Clients

The impact on their booking rate was dramatic. Contract turnaround dropped from 5 days to under 24 hours, with many clients signing within an hour of receiving. The speed has become a competitive advantage — clients appreciate the professionalism and efficiency.

Cascade has increased their event bookings by 50% year-over-year, attributing much of the growth to faster contract turnaround. They can now accommodate last-minute bookings that would have been impossible before.

• Contract turnaround reduced from 5 days to 24 hours
• 50% increase in event bookings year-over-year
• Most contracts signed within 1 hour of sending
• Zero printing costs for contracts
• Last-minute bookings now possible and profitable