How Apex Commercial Realty Cut DocuSign Costs 75% on Complex Multi-Party Deals
About Apex Commercial Realty
Apex Commercial Realty specializes in office and retail properties in the Houston market. Their deals range from $500K strip mall leases to $10M office building acquisitions. Every transaction involves multiple parties: buyers, sellers, attorneys, lenders, title companies, and sometimes investors.
The Challenge
Enterprise Pricing for a Boutique Brokerage
Commercial deals aren't like residential where you have a buyer and seller. Apex routinely has 6-8 different parties signing documents in a specific order. DocuSign's multi-signer workflows work, but require Business or Enterprise plans.
For a 5-person firm, the pricing was punishing: 5 brokers × $40/user/month = $200/month base, plus upgrades for advanced workflows. Total: approximately $400/month—nearly $5,000 a year just for e-signatures.
- 6-8 signers per transaction requiring specific order
- $400/month for 5-person team (DocuSign Business)
- Sequential and parallel signing needs
- Complex interface for setting up multi-party workflows
- Nearly $5,000 annual overhead for boutique firm
The Solution
Multi-Signer Workflows Without Enterprise Pricing
Principal Broker Richard Tran discovered Formfy through a commercial real estate mastermind group. A colleague showed him a workflow with 8 signers in specific order, all managed easily—for a fraction of DocuSign's cost.
Formfy's multi-signer capabilities include unlimited signers per document, customizable signing order (sequential, parallel, or hybrid), role-based fields where each signer sees only their fields, and automatic reminders.
Features Used
The Results
75% Cost Reduction and 5-Day Faster Closings
The savings were immediate: DocuSign Business at ~$400/month dropped to Formfy at ~$100/month for the 5-person team—75% cost reduction, saving $3,600+ annually.
A recent $3.2M office building sale demonstrated the improvement: seller's attorney, 2 LLC members, buyer's attorney, buyer, title company, and lender all signed in the correct order with automatic reminders. The whole thing completed in 4 days instead of the usual 9.
- 75% cost reduction ($400 → $100/month)
- 5 days faster average closing time
- 100% completion rate on multi-party deals
- Real-time visibility into signing status
- Simpler interface for all parties involved
Our DocuSign bill was $400/month just for our 5-person team. Complex commercial deals need multi-signer support, not enterprise pricing.
Richard Tran
Principal Broker at Apex Commercial Realty
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